Several factors are driving the shift towards sustainable business. Increasingly conscious consumers who consider the environmental impact of their purchases are making the decision to buy from businesses that are socially and environmentally responsible, while businesses are seeing that there are cost savings to be realized through increased efficiency and reduced waste. In short, the business case for sustainability has been made and the market is responding – to the tune of a $290 billion LOHAS market (Lifestyles of Health and Sustainability). By being proactive now, you can position your business to operate sustainably so that you can thrive in the green economy.

Additional resources about sustainable business:

• Greenbiz: “The Business Voice of the Green Economy,” Greenbiz is one of the best sites for breaking news, analysis, and resources about issues related to green business. In addition to their online resources, they host an annual “State of Green Business” Forum, where they release their annual report on the state of green business.
• Triple Pundit: Triple Pundit is an innovative new media site that cultivates awareness and understanding around the triple bottom line of sustainable business. Through partnerships with leading organizations such as the Green Chamber of Commerce and the Hub, Triple Pundit offers a cutting-edge perspective on sustainable business.
• Sustainable Industries: Sustainable Industries is an independent media company that produces a host of publications for business and thought leaders: a bimonthly print publication, monthly industry newsletters, and a webinar and podcast series. They also host “Economic Forums” on the West Coast, which in the past have featured sustainable business leaders such as Paul Hawken, Ray Anderson, and Cameron Sinclair.