Our Team

Carolina Miranda

Founder and CEO

Carolina Miranda (she/her) is the Founder and CEO of Cultivating Capital, a Certified B Corp since 2012 that works with small businesses to implement sustainable business practices. As a Green Business, Sustainability, and B Corp Consultant, she has worked with hundreds of organizations to implement social and environmental initiatives, get certified, and establish 5-year sustainability action plans. She specializes in helping small businesses align their business with their values by implementing best practices for social and environmental responsibility and is actively involved with the B Corp Women CEOs group.

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Rebecca Magee

B Corp Consultant

Rebecca Magee (she/her) has spent her career at the intersection of business and impact, working across the nonprofit and for-profit sectors. Prior to becoming a consultant, she led mission-related strategic initiatives at EILEEN FISHER and spearheaded the company’s B Corp certification, which resulted in its recognition as the largest certified women’s fashion company in 2015. She believes B Corp certification is one of the best tools to help companies build resilience and integrate their values across their programs and operations.

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Cindy Curtis

Operations Manager

Cindy Curtis (she/her) is passionate about using business design thinking to improve processes and build capacity within the B Corp community. She believes business is a powerful tool that can be used to raise neighborhoods and communities to new levels of production and fulfillment and has successfully designed and implemented people-first systems that allow for flexibility and growth in support of the triple bottom line. As the Operations Manager for Cultivating Capital, she loves holding the balance between big-picture strategy and implementation and finding ways to improve processes in order to support more businesses in their pursuit of B Corp certification.

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Janelle Osteen

Operations Assistant

Janelle Osteen (she/her) is committed to supporting the B Corp movement, bringing a sustainable future closer every day. As the Operations Assistant with Cultivating Capital, she loves connecting with others that are passionate about building mindful and green business practices. She first discovered this community through working with the Alameda County Green Business Program, supporting businesses seeking to conserve energy and water, reduce waste, prevent pollution and reduce their carbon footprint.

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