Our Mission, Vision & Values

Money for good

Cultivating Capital was founded in 2010 with the belief that businesses can be a force for good and that sustainability harnesses the power of capitalism to create the change we want to see in the world.

We still believe this to be true, and we also believe that this change must start within ourselves and our own organization. Our mission, vision, and values are what fuel us and guide us in upholding our commitment to effect lasting, positive change.

Our Mission & Vision

Cultivating Capital envisions a world in which all beings live with dignity. To make this vision a reality, we equip businesses with the community, knowledge, and support to use business as a force for good.

Our Core Values


Embrace Transparency

We value integrity above all else and recognize that withholding information creates unequal power structures in organizations and supports business-as-usual practices. We know that having full access to information helps each of us to make better decisions, and we trust each other to hold sensitive information with discretion. We embrace transparency by sharing financial and operational information with all team members and supporting efforts to promote transparency in business and our economic system as a whole.

Proceed with Purpose

The world around us is changing quickly, many people are rushing through lives full of distraction, and natural systems are on the brink of collapse. We see this and choose to proceed with purpose to gain clarity, be intentional about the choices we make and how we work, and engage in practices that advance our vision and support well-being and balance in our lives.

proceed purpose

Seek Solutions that Benefit All

We acknowledge that there are no easy answers to the complex challenges that we face. Rather than give in to despair or negativity, we choose to move forward with open eyes and a positive attitude, focusing our efforts on the areas where we can have the greatest impact. We actively encourage collaboration, recognize our interdependence, honor our humanity, and engage with other stakeholders who are also committed to creating a better world.

Build Community

We want to build a better future, and only by collaborating with others and embracing our interconnectedness can we fully engage in transformative work, both individually and collectively. Whether it's through engaging in existing networks or building new ones, we are committed to connecting with others, sharing knowledge and resources, and supporting others using business as a force for good.

wellness 2

Honor Wholeness

We are complex human beings with rich and varied experiences, doing the best we can on our own unique journeys. We recognize that the status quo in business is to not show up as who we truly are, and we reject that approach. We honor wholeness for our team, clients, and other stakeholders in support of our well-being and our ability to create meaningful connection and lasting impact.

At Cultivating Capital, our commitment to core values goes beyond mere words on a page. We
strive to embody these values in our day-to-day operations, ensuring that they show up in all
aspects of our work.

Some ways that we do this include:

  • Asking potential team members to speak to these values during the hiring process
  • Reflecting on a quarterly basis about how we are living out our values individually and
    sharing that during team meetings
  • Evaluating potential projects to ensure that they align with our values

We recognize that operating according to our core values is an ongoing process, and we are
constantly iterating to live up to and hold ourselves accountable to these values. Ultimately, they
provide a roadmap to guide our actions and create meaningful impact.

Cultivating Capital B Corp Consulting

Advance your company, today

We would love to help you advance your own sustainability efforts for your business.

Schedule a no-obligation consultation