B Corp Certification Archives

How to Tap Into the B Corp Strategic Advantage: The New Standards Framework

“We’re not sure if we’re going to recertify.” A B Corp CEO told me this recently. Sales were slow, competitors were winning deals, and the new B Corp standards seemed like one more burden when cash was already tight. To… Read the rest

How to Become a B Corp: A Complete Guide for Purpose-Driven Businesses (2025)

When I get asked about how to become a B Corp, I consider that the answer is not as simple as it seems. Becoming a B Corp is about transforming how you do business, not about checking off boxes. While… Read the rest

The New B Corp Standards: What You Need to Know

Back in 2020, I remember reading an intriguing email from B Lab. They had sent out a survey to B Corps asking if they should embark upon a significant undertaking: creating new B Corp standards that shifted away from a… Read the rest

What it Means to be a B Corp: Magnitude of Change

Company: Magnitude of ChangeHeadquarters: Las Vegas, NevadaIndustry: Advertising & market researchFinal B Corp Score: 90.2 Magnitude of Change was founded to create positive and meaningful change as the first marketing platform and media execution partner built to support governmental organizations and… Read the rest

B Corp Certification for Agencies

Should your agency get certified as a B Corp? That’s a question that may be on your mind as you hear more and more about B Corps. Yet what are the benefits? What happens after you become a B Corp?… Read the rest

What it Means to be a B Corp: Rosso Coffee Roasters

Company: Rosso Coffee RoastersHeadquarters: Alberta, Canada Industry: Food productsFinal B Corp Score: 80.9 Rosso Coffee Roasters’ priority is to deliver a world-class journey through specialty coffee. Founded in 2007 in Calgary, Alberta, Canada, they have grown from a single cafe into… Read the rest

What it Means to be a B Corp: Wanderwell

Company: WanderwellHeadquarters: Oregon, United StatesIndustry: Other insurance servicesFinal B Corp Score: 91.3 Wanderwell is a travel insurance company committed to guiding travelers toward comprehensive, yet cost-effective plans, giving you peace of mind on your adventures. They have been a Certified B… Read the rest

What it Means to be a B Corp: Barretto-Co.

Company: Barretto-Co.Headquarters: California, United StatesIndustry: Advertising and Market researchFinal B Corp Score: 101.9 Barretto-Co. is a creative agency of forward-looking futurists on a mission to create unforgettable experiences impacting positive change. They crave collaboration and partnership with like-minded clients who share… Read the rest

What it Means to be a B Corp: Trouvaille Consultants

Company: Trouvaille ConsultantsHeadquarters: Colorado, United StatesIndustry: Management Consultant – For-profitsFinal B Corp Score: 92.3 Headquartered in Steamboat Springs, Colorado, Trouvaille Consultants is more than just a consulting firm; they’re your partners in growth. Their mission is to create a more… Read the rest

Preparing for the New Performance Standards

After 15 years, the B Corp Certification standards that have been in place since the first B Corps were founded in 2007 are getting a massive overhaul. The latest draft of the standards was recently released by B Lab, after… Read the rest

What it Means to be a B Corp: GreenGear Supply Co.

Company: GreenGear Supply Co.Headquarters: New York, United StatesIndustry: Sports GoodsFinal B Corp Score: 92.9 GreenGear Supply Co. is dedicated to advancing sustainability in a practical and equitable manner. They believe in promoting sustainable practices without putting the burden on the end-consumer.… Read the rest

B Corp Performance Standards: The Basis for the Certification

The B Corp Performance Standards are the heart and soul of the B Corp Certification. They capture the specific practices B Corps adopt to manage and improve their social and environmental impact. In effect, they represent those things that B… Read the rest