The Benefits of Green Business Certification

One of the questions that I get asked often as a Green Business Consultant is about the benefits of Green Business Certification. After all, the certification process takes time and effort to complete. Is it worth it?

I would say so, and with close to 600 certified businesses, many would agree! These are some of the benefits to going through the process to become a Certified Green Business:

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10 Resources to Help Your Business Go Green in Alameda County

Business owners who follow the sustainability progression for East Bay businesses are quite lucky! There are a number of resources here in Alameda County that can help you to green your business: [Read more...]

The Sustainability Progression for East Bay Businesses

As a business owner in the East Bay, you are in a unique position with the sustainability options available to you.

You have the opportunity to follow a natural progression to build a solid sustainability foundation for your business. There are two benefits in particular that you will realize by doing this. First, you’ll can start wherever you are, whether you’re just getting started in greening your business or you’ve already evaluated your environmental impacts. Second, each step naturally builds on the previous one, so the work that you do at one stage helps you with the next.

These are the steps that you can follow:

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Tired of Big Corporations? Check out B Corporations Instead

When we look at some of the practices of large corporations – whether it’s an unwillingness to offer health benefits to employees or whether it’s environmental destruction – it’s easy to blame business in general. However, there’s a new type of corporation that seeks to change this. [Read more...]

California Passes Benefit Corporation and Green Business Legislation!

A couple of years ago, Governor Brown signed two important pieces of legislation that will help to advance socially and environmentally responsible businesses in the state: AB 361 and AB 913. [Read more...]

Green Chamber of Commerce Interview with Cultivating Capital

One of the organizations that is leading the way in advancing the green economy is the Green Chamber of Commerce. The Green Chamber of Commerce is a growing and diverse business network dedicated to:

  • Promoting the success of its members,
  • Supporting the development of sustainable business practices, and
  • Advocating for ¬†green public policy

As a member of the Green Chamber, I was interviewed and invited to share my thoughts about Cultivating Capital, working with women entrepreneurs, and sustainability. The full interview is available on the Green Chamber website and is reposted below.

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Sustainability for One Small Business

When I started Cultivating Capital, I wanted to create a company that would not just help others to become more sustainable, but would also meet high standards for sustainability. I just didn’t feel that I could honestly say that I wanted to create a triple bottom line, sustainable business if I created a traditional LLC, banked at Bank of America, printed my business cards at Vistaprint, and used office space in an inefficient building.

In this post, I’ll share some of the steps I took to align my own small business with my values.

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Completing the B Impact Assessment

B Corps (the B stands for “Benefit”) are companies that are committed to using the power of business to solve social and environmental problems. They have emerged as one of the most important developments in business sustainability, since they demonstrate the triple bottom line in action. To certify your business as a B Corp, you’ll need to take complete the B Impact Assessment. [Read more...]

Getting Started with Green Business Certification

If you’re interested in going green in your business, Green Business Certification is a great option.

The Bay Area Green Business Program certifies local businesses that meet high standards for environmental performance. It was launched in 1996 and is a founding member of the California Green Business Program. It currently operates in all nine Bay Area counties and has certified over 2300 businesses.

The program is unique compared to other certification programs in that it is coordinated by the Association of Bay Area Governments and has partnerships with cities, utilities, and environmental agencies. [Read more...]

Human Capital: The “People” Part of the Triple Bottom Line

The triple bottom line is one of the principles of sustainable business that gives weight not just to making a profit, but also to being responsible for how a business impacts people and the planet. In short, it looks at people, planet, and profit in all business considerations.

The financial component is the one that we are most familiar with, because it has traditionally been the only part that a company has to be concerned about. The concept of natural capital has gained increased attention as we realize that many of the natural resources we take for granted are not going to be around forever.

The “people” part is really about human capital – the people who actually carry out the work of the company, as well as the people who are impacted by the company (this is the part that puts the “social responsibility” in CSR, corporate social responsibility). [Read more...]