I started Cultivating Capital because I firmly believe that business can be a force for good and that sustainability harnesses the power of capitalism to create the change that I want to see in the world.
My work in recent years has enabled me to become intimately familiar with how businesses are embracing sustainability.
As a Green Business Consultant, I’ve worked with hundreds of businesses as they implement sustainability initiatives.
As a Sustainability Coach, I’ve worked with cities and large corporations to develop Sustainability Action Plans.
As a Sustainability & Marketing Manager, I’ve been on the front lines of launching sustainability projects and communicating that work authentically to customers.
I embarked on my sustainability journey by going back to school to get an MBA in Sustainable Enterprise, after realizing while working in the nonprofit trenches that the change that I wanted to see would only be made possible when the resources of the private sector were utilized to benefit people and the planet instead of doing harm.
I’ve also been actively involved in movements to advance sustainability in business, both on a local level through service on the boards of the Sustainable Business Alliance, Bay Area Green Tours, and the Institute for Environmental Entrepreneurship, and on an international level as a member of the community of Certified B Corporations.
And, as a business owner myself, I’ve encountered the myriad decisions that must be made to ensure that my own business is sustainable.
What I’ve learned from all this is that most people want to do the right thing in their businesses, and gain the competitive advantages that come with building a sustainable business, but they run into challenges.
It’s not always easy to figure out how to embed sustainability in your organization.
How do you implement sustainability initiatives while maintaining your-day-to-day operations? How do you engage employees? How do you evaluate the sustainability of your supply chain? How do you keep up with new trends?
These are all questions that I hear when talking to business owners, and they’re what I help people with.
My goal is to share what I know – my insights into what is actually working for hundreds of businesses along with the new trends that are emerging – to help you build a better business, one that aligns with your values and delivers the financial, environmental, and social performance that you seek.
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