“The deepest test of a 21st century business isn’t just whether it glitters, but whether it can create thick value, that endures, benefits, and multiplies: whether it matters.” ~Umair Haque
Cultivating Capital is an online media publishing firm specializing in helping entrepreneurs and small business owners do the two things that all businesses will have to do to be successful in the 21st century: go green and market their businesses online.
Why the combination of sustainability and online marketing? For two simple reasons: they’re both changing business as we know it, and they’re both areas that I’m personally interested and experienced in.
After working in the non-profit sector for a few years as a Health & Safety Director with the American Red Cross, I found myself joining an increasing number of “non-profit refugees” looking to move into the private sector to make a bigger impact.
My journey took me back to school to get an MBA in Sustainable Enterprise, to a position as a Sustainability & Marketing Manager at Greenerprinter, to the Board of Directors of the Sustainable Business Alliance, and eventually to be a Green Business Consultant with the Alameda County Green Business Program.
Concurrently with that, I also found myself doing more online marketing, including managing a Google Adwords account, launching blogs and social media profiles, building WordPress websites, developing online marketing plans, and immersing myself in SEO and content marketing.
The twin developments of sustainable business and online marketing have much in common: they have both fundamentally impacted business, in large part because they have made business practices much more transparent to the public. While there may be an initial fear of the unknown in both cases, they present an incredible opportunity for those who are willing to embrace them.
I started Cultivating Capital because I firmly believe that business can be a force for good in the world. When businesses operate in a way that is socially and environmentally responsible, and when they are able to leverage new technologies to communicate with customers, then good things can happen.
I invite you to learn more about how you can join a growing movement of like-minded business owners who want to do good.