“The deepest test of a 21st century business isn’t just whether it glitters, but whether it can create thick value, that endures, benefits, and multiplies: whether it matters.” ~Umair Haque
Cultivating Capital is a consulting and publishing firm specializing in helping small business owners to make their businesses more sustainable.
I started Cultivating Capital because I firmly believe that business can be a force for good in the world.
At the same time, I know it’s not always easy for busy business owners to figure out the best way to align their business with their values.
How do you implement sustainability initiatives while maintaining your-day-to-day operations? How do you allocate precious staff time to sustainability? How do you authentically communicate your values to the green consumer? How do you decide which sustainability certifications make sense for your business?
These are all questions that I hear when talking to business owners.
In recent years, I’ve become intimately familiar with how small businesses are embracing sustainability:
- As a Sustainability & Marketing Manager, I’ve been on the front lines of implementing sustainability initiatives at a small business.
- As a Board Member and Chair of the Advisory Board of the Sustainable Business Alliance, I’ve spoken to countless business owners and advocated on behalf of local, independent businesses.
- As a Green Business Consultant with the Alameda County Green Business Program, I’ve worked with hundreds of businesses throughout the county that have implemented green initiatives.
- As the owner of a Certified B Corporation, I’ve had the opportunity to meet and learn from sustainable business leaders from across the country.
I invite you to learn more about how you can join a growing movement of like-minded business owners who believe in the power of business as a force for good.