Company: Ready State
Headquarters: Palo Alto, California
Industry: Advertising & Market Research
Final B Corp Score: 93.8
Ready State is a marketing agency on a mission to empower the world through creativity that makes the complex clear and the clear compelling. They’ve spent almost a decade solving delicate and nuanced creative challenges for some of the world’s best-known brands. We recently asked Steven Wong, Co-Founder and Co-CEO of Ready State, to share his company’s B Corp story, and this is what he had to say.
Why was B Corp Certification important for you?
Through B Corp Certification, we attempt to answer the question: How can we use our business as a lever to make a positive impact in people’s lives?
What did you learn from the certification process?
We learned that the certification was much more rigorous than we realized and very much more than just a label. It also exposed us to the breadth of things we could be doing better. It tested the commitment of the business to doing good.
How did your company change through the certification process?
Being a B Corp has guided our decision-making, and we’ve found that there are a number of choices in what work we do and who we work with that have been made much easier now that we are certified. It’s easier to say no.
In your own words, what does it mean to be a B Corp?
It means putting your money where your mouth is.
What advice would you give to others considering certification?
This is a huge time commitment and you have to be prepared to spend months (and months) on the application. But if you are committed, you should work with a professional who knows the process and can provide guidance.
Join the Community
Whether you’re just learning about B Corps or are already far along your journey, you’ll find opportunities to improve your impact as a business by getting certified or recertified as a B Corp.
If you have questions or would like to talk about B Corp certification, please get in touch with us using the form below.
Carolina Miranda is the Founder and CEO of Cultivating Capital, a Certified B Corp since 2012, that helps companies implement impact and sustainability practices by making complex requirements clear, manageable, and actionable. As a B Corp ROI Strategist, she specializes in helping companies to recertify, measure, and manage the ROI from their certification.
With 15+ years in the B Corp movement, Carolina has been teaching B Corp standards since 2023 and is recognized for her expertise with the performance requirements. She’s been trained by B Lab twice, including as an external verifier in 2021 and as a B Corp Consultant in 2023. Carolina has received the 2020 Community Builders Award and the 2024 Hal Taussig Award for her contributions to the B Corp community.