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May 02, 2013 by

Thanks for stopping by the Cultivating Capital Blog! You might have noticed that it’s a bit quiet over here. It’s not that I’ve stopped blogging. In fact, I’ve been blogging over at the Cultivating Capital marketing blog: CC Marketing Online. Some of the topics that I blog about over there include SEO, business blogging, making the most of your business website, and other things related to marketing your business online.

The Cultivating Capital site will be redesigned soon to make it easier to share with you information to help you green your business and market it online. In the meantime, please visit CC Marketing Online and stay in touch!

Best,

Carolina

November 15, 2012 by

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

B Corporation

  • Momentum continues to spread: Pennsylvania has become the 12th state to sign B Corporation legislation into law!
  • Ready to become a Massachusetts B Corporation on December 1st? The Massachusetts Secretary of State has released guidance on benefit corporations to help you.
  • Best read this week: a great summary of the B Corp movement from the New York Times, which labeled B Corps as the yardstick for socially conscious companies.
  • Ben & Jerry’s is now a B Corp! The Guardian provides a great summary of why this news is so big: Ben & Jerry’s is not only a huge, well known company, they are also the first subsidiary of a publicly traded company (Unilever) to become a B Corporation. For more details on the Ben & Jerry’s B Corp story, see what the Huffington Post, Fast Co, and Triple Pundit have to say about it. To read an interview with the Director of Social Mission at Ben & Jerry’s, check out CSRWire. Craving more? Ben & Jerry’s has made their B Impact Assessment public, which you can download here.
  • For Etsy, simply passing their B Corp certification wasn’t enough. Soon after their certification was announced, Etsy employees dedicated a day of work to improving the company’s B score. In this Harvard Business Review article, B Lab co-founder Jay Coen Gilbert writes, “[this] may result in better policies and a higher B Impact Score, but there’s more to it than that. It’s already spurred employee initiative, innovation and intrapreneurship – all in the name of making Etsy better.”
  • What are the biggest benefits to becoming a B Corp? Sustainable Industries notes 5 huge benefits noting that, “while other third-party certifications like LEED, Fair-Trade, and Energy Star are beneficial for any business, B Corp certification is particularly noteworthy and well-respected because it evaluates your entire business model.”
  • But does it pay to be a socially conscious company? You bet it does! Forbes outlines 7 ways it pays to become a triple bottom line business and highlights B Corps as a means to this end.
  • Ever enjoyed an article or infographic from GOOD? Now they’re a B Corp too!  You can read more on the GOOD website or check out Triple Pundit’s article on how GOOD bolsters the B Corp network.
  • Congratulations to Easy Office (nonprofit accounting), Alterrus Systems (vertical farming systems for urban gardens), Lotus Foods (fair trade and sustainable rice), and Sleep with a Purpose (socially conscious bedding) for joining the B Corp Movement!

Finally, watch Ben and Jerry’s Director of Social Mission explain the company’s excitement in joining the B Corp community.

What’s your favorite piece of B Corp news from this list?

October 19, 2012 by

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

Finally, watch B Lab co-founder Andrew Kassoy get recognized at Clinton Global Initiative!

What are your thoughts on the latest B Corp news?

September 12, 2012 by

Photo by Brittany Murlas

As of July 1st, 2012 California state law (AB341) makes mandatory commercial recycling a legal requirement throughout the state.

In preparation for the new state law, Alameda County’s Waste Management Authority created an ordinance specifying which materials must be recycled, the recycling services required by East Bay cities, and how the law will be enforced in Alameda County. Beginning January 1st, 2013 if business or property owners who are not in compliance with this new law, they may be subject to warnings and possible fines.

Until now business and residential properties were not required to recycle. The new county and state laws target the two groups that recycle the least. Alameda County’s ordinance was designed to help the county reach its long-term goal to ensure recyclables and compostables make up less than 10 percent of landfill by 2020.

Recycling Costs and Requirements

As a business owner, you might have a common question: Will this cost more money? Recycling could cost more money, but the good news is that it is more likely businesses and landlords will be breaking even or possibly even saving money. Most recycling services cost half as much as garbage rates. According to OaklandLocal.com, if high waste generating businesses are appropriately distributing their recycling and garbage, the total cost for both recycling and garbage may be less than one would pay for just garbage collection.

All businesses, commercial property owners, property managers and institutions such as hospitals and nonprofit organizations that generate four or more cubic yards of garbage per week are required to:

  1. Arrange for recycling collection,
  2. Provide containers for recyclables
  3. Mark recycling containers with information on how to separate, and
  4. Provide employees/tenants with information on recycling.

It is possible for businesses to receive a waiver of exemption for reasons such as financial hardship, limited space, and lack of service. Some East Bay cities have opted out of the county-wide ordinance for a period of time or indefinitely, in which case Alameda County Waste Management is working provide the city’s recycling options. For information on recycling collection services available in your city, see the county’s City by City information page.

Resources to Help You

Do you need help setting up or improving your business’s recycling program? Help is available! You can:

August 31, 2012 by

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

B Corporation

Finally, even former President Bill Clinton takes notice of B Corps:

What are your thoughts on the latest B Corp news?