New Standards Study Group

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From Overwhelmed to Empowered: Gain Clarity & Confidence in Meeting the New Standards

The New Standards Study Group is a first-of-its-kind program designed specifically for B Keepers and internal champions who need to get up-to-speed on the standards while managing multiple responsibilities.

In the inaugural cohort, 100% of surveyed participants reported greater clarity on the new requirements and reduced their anxiety about the transition to the new standards.

“The New Standards Study Group was an invaluable resource for Clif Family Winery as we prepare for recertification under the new standards.

Like many B Corps, we felt some anxiety about the scope and depth of the new requirements. Carolina’s guidance transformed that uncertainty into clarity and confidence.

Her program broke down the complex framework into approachable, actionable steps while also creating a supportive space to learn from peers. The sessions not only deepened our understanding of the standards but also helped us see new opportunities to strengthen our impact practices.


Thanks to Carolina’s expertise, I left the study group with both the knowledge and the confidence to move forward. For any B Corp navigating the new standards, I cannot recommend this course enough—it is a critical tool for turning the challenge of recertification into a chance to grow and thrive.”

Sarah Richmond

Director of Operations & Sustainability, Clif Family Winery

What You’ll Gain

By participating in the New Standards Study Group, you will:

  • Understand the New Standards Framework — Gain clarity on the structure, requirements, and key changes in the 2025 B Corp standards.
  • Master the Transition Timeline — Understand the timeline for adopting the new standards and what it means for your recertification.
  • Interpret Size-Specific Requirements — Understand exactly which requirements apply to your company based on size and industry.
  • Assess Your Current Readiness — Evaluate your organization's practices against the new requirements and determine your gaps.
  • Get Ideas for Implementation — Identify specific ways in which your organization can implement the new standards.
  • Identify Documentation Needs — Learn about what documentation and evidence you'll need for verification.
  • Understand the New Verification Process — Gain insights into the upcoming changes to the assurance model.
  • Navigate the Assessment Platform Effectively — Learn how the new assessment tool is set up and the features within it.
  • Prepare to Lead Internal Change — Effectively communicate to internal stakeholders from executives to other team members about the new standards.
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Next session starts October 1

Register Now
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What You’ll Receive

This unique program delivers practical tools and resources to support your transition:

  • Expert Facilitation — Live training from one of the leading experts on the new B Corp standards, breaking them down into plain English with practical tips and examples.
  • Ongoing Support — Online access to the facilitator between sessions for any questions that come up so that keep you moving forward.
  • Peer Learning Community — Learn with fellow B Keepers and build your network with others who are on the same learning journey and facing similar challenges as you are.
  • New Standards Toolkit — Practical resources designed to bridge the gaps left by B Lab’s PDFs, giving small businesses the guidance they need to navigate the transition.
  • Internal Communications Toolkit — Executive Summaries and ready-made presentation decks to save you time and communicate the changes with your leadership team and other internal stakeholders.
  • Session Recordings — Access to every session recording so that you can catch up if you miss a week and revisit the material anytime.

“Q: How do you eat an elephant? A: One bite at a time.

If you're looking at the New Standards and wondering how on earth you're going to tackle them, think of Carolina as your guide—and the course she’s created as a prepackaged meal.

She’s broken everything down into manageable pieces and provided the tools your team needs to understand what’s required for implementation.

From planning the process and communicating with executives and stakeholders, to walking us through the reasoning behind the standards and navigating the B Lab site, Carolina covers it all. Whether you're applying for the first time or gearing up for recertification, this course is designed to support you.

Beyond the expert guidance, you’ll also benefit from connecting with others in your cohort. I finished the course feeling much more confident and ready to move forward with recertification.”

Lisa Barrett

VP of Operations, Sagent Marketing
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Who Should Attend?

This program is ideal for:

  • B Keepers responsible for maintaining B Corp certification
  • Internal champions who operate as a “department of one” supporting B Corp initiatives
  • Executives who want to understand the leadership responsibilties under the new standards

Next Session Starts October 1

Join the Study Group
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Program Structure

This 9-session program provides a comprehensive approach to mastering the new B Corp standards:

Expert Support

  • Live 90-minute sessions
  • Recognized standards leadership
  • Online support between sessions

Deep Dives

  • All Impact Topics covered
  • Size-specific breakdowns
  • Practical guidance

Peer Learning

  • Fellow B Keeper community
  • Real-world perspectives
  • Network building opportunities

Professional Development Opportunity

This program offers more than just recertification support — it's a professional development opportunity that can enhance your career as a sustainability leader:

  • Build expertise in the newest framework for sustainability & social impact
  • Connect with a community of peers for ongoing career support
  • Enhance your skills as the internal expert on B Corp standards
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“I can't say enough about how helpful the New Standards Study Group was!

Handsome Brook Farms's recertification is scheduled for mid-year in 2027. Since our last recertification, the organization has grown significantly and we've gone through restructuring, so we've all been anxious about how the new standards would impact our recertification application. The certification process can be overwhelming, and with the new standards being over 1000 pages long, we didn't really know where to start assessing where we'd need to develop new processes or put new policies in place.

The materials Carolina developed for the New Standards Study Group were exceedingly helpful in allowing us to see a comparison between the old and new standards. Her group facilitation, leading us through the material and guiding discussions, gave us confidence to tackle the recertification process. It was also helpful to have a space with other organizations going through the process to voice our concerns and brainstorm ideas about how best to move forward.

Thanks for creating a great peer group for us!”

Tracy Favre

VP of Sustainability, Handsome Brook Farms
Carolina Miranda

About Your Facilitator

Carolina Miranda (she/her) is the Founder and CEO of Cultivating Capital. As a B Corp Consultant, she brings more than 15 years experience in the B Corp movement, having certified her last employer in 2009 and then certified Cultivating Capital in 2012.

In addition to her experience working with countless companies on B Corp certification and recertification, she is well-regarded in the B Corp community for her expertise with the new standards. In 2023, she was the only consultant in the world to offer a free, year-long series of webinars on the new standards. In 2025, she presented on the new standards to the B Tourism group the day after the standards were released and then at BLD (B Corp Leadership Development) Mountain West two weeks later about how to engage with the new standards strategically.

She has been trained directly by B Lab twice, as an Outside Verifier and in the inaugural cohort of Trained B Consultants. Carolina was awarded the 2024 Hal Taussig Award, the B Corp community's highest honor, and the 2020 Community Builders award from B Lab for her contributions to the community.

Next Cohort Starts October 1

Register Now

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