B Growth Collective
Building B Corp Bottom Lines: Business development for Certified B Corps
When we surveyed the community, not a single respondent said they were satisfied with the amount of business they get from other B Corps. We aim to fix that.
The idea that B Corps should do more business with each other isn't new. What's been missing isn't the desire to buy and sell more with one another; it's a structure and a process.
B Growth is a curated peer group and referral network built exclusively for certified B Corps. It's loosely modeled on groups like BNI and Vistage, but purpose-built for our community.
The B Corp Business Development Challenge
The Support You Need
The B Growth Collective addresses these challenges by giving you a clear way to describe what you do, a group of B Corps who know your work well enough to refer you, and a clear process to turn shared values into actual business.
What You’ll Gain
By participating in the B Growth Collective, you'll gain:
- Greater Clarity: A clearer value proposition for your B Corp business
- Greater Focus: A clearer vision of your ideal clients within the B Corp community
- Greater Trust: A deeply trusted group of fellow B Corps
- Greater Loyalty: More B Corps in your supply and value chain
- Greater Revenue: More business from other B Corps
- A Stronger Movement: Proof that business as a force for good also builds bottom lines
Join the B Growth Collective
What You’ll Receive
This first-of-its-kind program delivers practical tools and resources to support you in bringing in more business as a B Corp:
- Expert Facilitation: Every session is led by Carolina Miranda and Adrian Gershom, who bring decades of experience in B Corp, marketing, and branding along with real-world experience as small business owners.
- A Curated Cohort: 8 to 10 B Corps selected so that businesses complement rather than compete with each other.
- Live Sessions: Biweekly 90-minute virtual meetings, built around programming, networking, and and referrals.
- A Foundations Curriculum: Get clear on the problem you solve, how you're different, and who makes the buying decision, so others know exactly who to send your way.
- Structured Networking: Ways to experience each other's work so you can refer each other with confidence.
- Worksheets and AI Prompts: Simple frameworks for each foundations exercise, with optional AI prompts to speed up the work.
- Peer Learning: Learn with fellow B Corps and build your network with others who are on the same learning journey and facing similar challenges as you are.
- Measured Results: We track how much of your business comes from other B Corps at the start and as the program goes, so you can see the return.
- Ongoing Support: Online access to the facilitators between sessions for any questions that come up so that keep you moving forward.
- Session Recordings: Access to every session recording so that you can catch up if you miss a call and revisit the material anytime.
Who Should Apply?
This program is ideal for CEOs and founders of Certified B2B B Corps who are:
- Driving sales themselves and want to focus their efforts for maximum results
- Ready to give referrals as well as receive them
- Willing to follow recommendations to address sales gaps
Enroll in the B Growth Collective
Program Structure
The B Growth Collective runs for six months, moving from a strong foundation to putting the B Corp community to work for your business:
How It Works
- Start date: January 6, 2027
- Schedule: Biweekly 90-minute virtual meetings
- Time outside sessions: About 2 hours a week of self-directed work.
- Commitment: A six-month minimum, with regular attendance expected.
- Investment: $375/month
- How to join: Apply here. we'll review every application to build a cohort where members complement each other.
About Your Facilitators
Carolina Miranda (she/her) is the Founder and CEO of Cultivating Capital. As a B Corp ROI Strategist, she brings more than 15 years experience in the B Corp movement, having certified her last employer in 2009 and then certified Cultivating Capital in 2012.
She is an industry innovator who created the first BROI framework to measure, manage, and improve B Corp ROI. Carolina was awarded the 2020 Community Builders award and the 2024 Hal Taussig Award, the B Corp community's highest honor, for her contributions to the community.
Adrian Gershom is a B Corp brand builder and a B2B marketer of more than 25 years, 15 of them focused on B Corps. He is Chief Marketing Officer at Boomerang, a Chicago B Corp, teaches Sustainable Branding at Northwestern, and co-founded B Local Illinois and the B Corp Marketers Network.
Reserve your spot
FAQs
The inaugural cohort kicks off Wednesday, January 6, 2027. It runs for 6 months, and participants may renew after that time.
$375/month, with a six-month minimum commitment. The goal of the program is for it to pay for itself with new revenue.
Each live session is 90 minutes. You should allocate an additional 1-2 hours/week to work on the program and connect with other participants.
Regular attendance is part of what makes B Growth work: referrals depend on members knowing each other's businesses well, and that trust is built in the room. However, all sessions will be recorded and shared, along with presentation slides and resources.
Every applicant is reviewed to ensure that the businesses can complement rather than directly compete with each other. We also look for leaders who are ready to give, not just receive referrals, and who are willing to follow our recommendations to maximize their chances of success.
This first cohort is designed for B2B B Corps, because the referral model works best when members can send business to each other directly. If you're a B2C B Corp and interested, we'd still love to hear from you: tell us about your business in your application, and we'll keep you in mind as the program grows.
For questions or additional information, please fill out the form or reach out to info [@] cultivatingcapital.com.