B Corp ROI Program
Turn Your B Corp Certification Into a Business Growth Driver
Certification is just the beginning. Move from compliance to strategy.
Ready to move beyond compliance?
Earning B Corp certification reflects the hard work that companies do to align their values with the company's operations. It becomes a core part of a company's identity.
Yet maintaining it can seem challenging and time-consuming. Many businesses struggle when the recertification deadline approaches and they:
- Get overwhelmed trying to learn about the standards
- Wonder what documentation will be needed
- Ask someone who's already stretched to take this on
- Spend time checking the boxes instead of generating revenue
The result?
B Corp certification remains separate from the company's growth strategy.
A new approach: B Corp + ROI = BROI
Up until now, B Corps have not had a clear way to measure, manage, or improve the ROI from their B Corp certification.
The B Corp ROI Program provides a structured approach to using the standards as the framework for growing the business. Recertification happens inside that process — not the other way around.
B Corps can go beyond just meeting the recertification requirements to building a stronger business that can generate the growth they need to have the impact that they want.
What you'll get:
- Clear business strategy to provide focus on specific priorities
- Client insights to drive sales and growth
- Systems and infrastructure for a solid business foundation
- BROI framework with clear metrics and improvement opportunities
- Year 0 requirements met
Why Partner with Cultivating Capital?
A B Corp Consultant helps you check the boxes and prepare documentation.
A B Corp ROI Strategist helps you build a business that grows because of it.
Carolina Miranda, Founder of Cultivating Capital, is the world's first B Corp ROI Strategist. Building on 15 years of deep expertise within the B Corp movement, she applies deep knowledge and experience with the B Corp standards to help companies go beyond certification to actually using the certification to grow their businesses.
Cultivating Capital has:
- Invented the BROI Framework. The BROI (B Corp Return on Investment) Framework is the first and only systematic approach to measuring and growing the business value of B Corp certification. No other practitioner has built this. No one else offers it.
- Taught the new standards before anyone else. In 2023, when B Lab was just beginning to develop the new standards, we were the only B Corp consultants in the world leading an educational series on what was coming. That depth of knowledge is what you get when you work with us.
- Led the industry in innovative programs. The New Standards Study Group, the first peer learning group for B Corps, was launched just weeks after the new standards were released. That is now followed by the BROI Framework to measure, manage, and improve the ROI of B Corp Certification.
- Been trained by the people who wrote the standards. Carolina Miranda is one of the only independent practitioners in the world trained directly by B Lab as both an Outside Verifier and a B Consultant. With insights into
- An unmatched track record. We maintain a 100% client success rate — every company we have taken through to the end of the verification process has been certified. The industry average is approximately 40%.
- Expertise recognized at the highest level. Carolina Miranda is the recipient of the 2024 Hal Taussig Award — the B Corp community's highest honor — awarded for outstanding contribution to the movement.
- Demonstrated deep commitment to the B Corp movement. Cultivating Capital is the oldest B consultancy in North America, having been a certified B Corp since 2012. This represents over 15 years of working inside this community, understanding how it works, and knowing how to make it work for your business.
When you partner with Cultivating Capital, you are not hiring a consultant to manage your paperwork. You are gaining a strategic partner with the tools, the credentials, and the track record to help your certification do what it was always capable of doing — driving real business growth.
Results That Matter: Our Client Success Stories
"She is incredibly thoughtful in her approach, taking the time to understand our unique goals and values, and giving tailored advice on how we could increase our impact that aligned perfectly with our mission. Beyond just certification, she has helped us embed B Corp values deeply into our company culture, making a lasting positive impact on our business." ~Danielle Strehlow, Frank & Eileen
"Cultivating Capital's partnership helped make us a better B Corp and invigorated our commitment to the B Corp values. After working with them we have continued to evolve our Social and Environmental KPIs, formalized our B Team, and look at all innovation with a B Corp lens." ~Kellee Kinnier, Welly
"We worked with Carolina and her team to develop an action plan for recertification and map each of our departmental OKRs to specific accountabilities. Carolina is passionate about driving business for good and her expertise in the B Corp space is truly second to none."~Andrea Ronzani, OLLY
Our focus is to help you be a better B Corp so that you can continue to do the good work that you’re doing in the world.