Natural Capital: A Definition for Business Owners

One of the fundamental features of sustainable business is the concept of the triple bottom line. Rather than just focusing on growing financial profit, a sustainable business will take into consideration its social and environmental impact as well. This requires recognizing the value that lies in both social and natural capital, in addition to financial capital. [Read more...]

B Corp Certification: What is it?

The conventional wisdom when it comes to business is that, as a business owner, you have to make a choice: you can either make money, or you can do good.

This is, however, a false dichotomy. You don’t have to choose to either ensure your personal livelihood or to live according to your values. As one of my MBA instructors used to say, you can choose “both/and” – you can both make money and do good. [Read more...]

Sustainability in Business: A New Model for a New Era

Do you remember rotary phones? At one time, rotary phones were in every home. Now they’re relics of the past, displaced by better, newer, faster technology.

Many of our business practices and beliefs are just like the rotary phone. They were developed during a different era, in which they were widely used and met the needs of those times. However, they are not suited to the needs of the present, much less the future. This is why the triple bottom line has become so important for sustainability in business.

Consider a few long-held beliefs that are now being challenged: [Read more...]