The conventional wisdom when it comes to business is that, as a business owner, you have to make a choice: you can either make money, or you can do good.
This is, however, a false dichotomy. You don’t have to choose to either ensure your personal livelihood or to live according to your values. As one of my MBA instructors used to say, you can choose “both/and” – you can both make money and do good. [Read more…]