Getting Started with Green Business Certification

If you’re interested in making your business more environmentally friendly, Green Business Certification is a great option.

The Bay Area Green Business Program certifies local businesses that meet high standards for environmental performance. It was launched in 1996 and is part of the statewide California Green Business Program, which leads the state and nation in working with small to medium sized businesses to grow a vibrant and healthy green economy. It currently operates in all nine Bay Area counties and has certified over 2300 businesses.

The program is unique compared to other certification programs in that it is a collaboration between local government and utilities to help small to medium sized businesses.  [Read more…]

What is Sustainability in Business?

Sustainability in business can be defined in different ways. One of the most commonly accepted definitions comes from a 1987 UN Conference: “Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their needs.” This sounds good, but what does it really mean? [Read more…]

Sustainability in Business: A New Model for a New Era

Do you remember rotary phones? At one time, rotary phones were in every home. Now they’re relics of the past, displaced by better, newer, faster technology.

Many of our business practices and beliefs are just like the rotary phone. They were developed during a different era, in which they were widely used and met the needs of those times. However, they are not suited to the needs of the present, much less the future. This is why the triple bottom line has become so important for sustainability in business.

Consider a few long-held beliefs that are now being challenged: [Read more…]