If you offer a green product or service, it’s important to also incorporate green initiatives into your own business. That’s why I’ve enrolled Cultivating Capital in the Bay Area Green Business Program.
The Bay Area Green Business Program was launched in 1996 and serves to “distinguish small businesses that protect, preserve and sustain our environment.” It operates in all nine Bay Area counties and has certified over 2200 businesses. The program is unique in that it is coordinated by the Association of Bay Area Governments and has partnerships with cities, utilities, and environmental agencies.
Why Should You Get Certified?
Going through the Green Business certification process can help you in different ways. First, you can identify opportunities for reducing expenses through implementing water and energy conservation measures, among other things. Second, you’ll be able to differentiate from your competitors who either may not be green or may not have the third-party certification to support their claims. And of course, there’s the satisfaction of knowing that you’re doing your part as a responsible business owner to reduce your environmental impact!
As more businesses go green, it’s becoming increasingly important to be able to verify the claims you make about how your business is sustainable. Indeed, if you market your business as green, you should be aware that the FTC is revising its Green Guides and that there are guidelines regarding the claims that you can and cannot make. As part of this, the FTC is cracking down on rogue certifications that are effectively worthless. Receiving third-party certification can be an asset to your business, but only if it comes from a reputable organization; aside from the Green Business Program, B Corp certification is also worth looking at. [Full disclosure: As a Green Business Consultant with Alameda County, I assist businesses that are going through the certification process.]
The Green Business Certification Process
The process for getting certified is simple. You can enroll online by filling out a short form. After you enroll, you will need to fill out an online checklist. The checklist consists of six sections: Solid Waste, Energy, Water, Pollution Prevention, Wastewater, and General, and in each section you will need to indicate if you are performing both required and additional measures. The final step after you submit your checklist will be to coordinate on-site audits.
For an overview of ways to cut costs and emissions in your office, you might be interested in this previous post about “Going Green in Alameda County,” which features an interview with Alameda County Green Business Program Coordinator Pamela Evans.