Benefit Corporations and B Corps: The Latest Buzz #10

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

B Corporation

  • Momentum continues to spread: Pennsylvania has become the 12th state to sign B Corporation legislation into law!
  • Ready to become a Massachusetts B Corporation on December 1st? The Massachusetts Secretary of State has released guidance on benefit corporations to help you.
  • Best read this week: a great summary of the B Corp movement from the New York Times, which labeled B Corps as the yardstick for socially conscious companies.
  • Ben & Jerry’s is now a B Corp! The Guardian provides a great summary of why this news is so big: Ben & Jerry’s is not only a huge, well known company, they are also the first subsidiary of a publicly traded company (Unilever) to become a B Corporation. For more details on the Ben & Jerry’s B Corp story, see what the Huffington Post, Fast Co, and Triple Pundit have to say about it. To read an interview with the Director of Social Mission at Ben & Jerry’s, check out CSRWire. Craving more? Ben & Jerry’s has made their B Impact Assessment public, which you can download here.
  • For Etsy, simply passing their B Corp certification wasn’t enough. Soon after their certification was announced, Etsy employees dedicated a day of work to improving the company’s B score. In this Harvard Business Review article, B Lab co-founder Jay Coen Gilbert writes, “[this] may result in better policies and a higher B Impact Score, but there’s more to it than that. It’s already spurred employee initiative, innovation and intrapreneurship – all in the name of making Etsy better.”
  • What are the biggest benefits to becoming a B Corp? Sustainable Industries notes 5 huge benefits noting that, “while other third-party certifications like LEED, Fair-Trade, and Energy Star are beneficial for any business, B Corp certification is particularly noteworthy and well-respected because it evaluates your entire business model.”
  • But does it pay to be a socially conscious company? You bet it does! Forbes outlines 7 ways it pays to become a triple bottom line business and highlights B Corps as a means to this end.
  • Ever enjoyed an article or infographic from GOOD? Now they’re a B Corp too!  You can read more on the GOOD website or check out Triple Pundit’s article on how GOOD bolsters the B Corp network.
  • Congratulations to Easy Office (nonprofit accounting), Alterrus Systems (vertical farming systems for urban gardens), Lotus Foods (fair trade and sustainable rice), and Sleep with a Purpose (socially conscious bedding) for joining the B Corp Movement!

Finally, watch Ben and Jerry’s Director of Social Mission explain the company’s excitement in joining the B Corp community.

What’s your favorite piece of B Corp news from this list?

Benefit Corporations and B Corps: The Latest Buzz #9

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

Finally, watch B Lab co-founder Andrew Kassoy get recognized at Clinton Global Initiative!

What are your thoughts on the latest B Corp news?

Benefit Corporations and B Corps: The Latest Buzz #8

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

B Corporation

Finally, even former President Bill Clinton takes notice of B Corps:

What are your thoughts on the latest B Corp news?

Benefit Corporations and B Corps: The Latest Buzz #7

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

  • B Corporation Benefit Corp legislation is still pending in Michigan, noted in this article that explains how Benefit Corps are different from regular corporations. Care2 also has an online petition supporting legislation in Michigan. In South Carolina, one of the legislators who introduced legislation in that state explains how his plan mixes doing well with doing good.
  • It seems like every day there’s a new blog post trying to explain what benefit corporations are – even Bill Moyers is getting in on the action with this post.
  • B Corps are driving a new ecology of commerce, as detailed in this great post that explains how to become a B Corp, why companies choose to do it, and how they’re changing the corporate playing field.
  • “Advancing the benefit corporation” tops the list of 10 ways finance can be a force for good, in an interesting post by a Yale Professor of Economics and Finance.
  • California is currently home to 142 of the 505 Certified B Corps nationwide, and 61% of those are in the Bay Area, as noted in this piece on Oakland North that shines the spotlight on Oakland-based Give Something Back and Berkeley-based Sun Light and Power.
  • A misconception continues to persist, in some circles, that doing good comes at a price for a business. Certified B Corp Harvest Power, however, shows that’s not true as they raise $110 million to turn waste to energy.
  • Certified B Corp United By Blue brings sustainable apparel to the mainstream in a big way – its first production run of t-shirts made in the US has been picked up by Nordstroms.
  • Have you met Aunt Bertha? You should. This Certified B Corporation is doing something quite interesting – picking up where Uncle Sam leaves off.
  • Can a new kind of corporation save us and our economy? That’s the question asked in this article on Alternet, which showcases Certified B Corp Equator Coffee as a “B Corp in Action.”
  • Congrats to Dogeared Jewels & Gifts, which recently announced their official certification as a B Corp!

Finally, in a piece prompted by their original B Corp profile (included in The Latest Buzz #6), PBS takes a closer at LEED Certification:

What are your thoughts on the latest B Corp news?

The Sustainability Progression for East Bay Businesses

Green earth

© Mopic | Dreamstime.com

As a business owner in the East Bay, you are in a unique position with the sustainability options available to you.

There’s a sustainability progression that is available to East Bay businesses, and each step along the way provides an opportunity for you to establish a solid sustainability foundation for your business:

  1. Get started on going green – everyone has to start somewhere, and making sure that you cover the basics is a good first step.
  2. Work on Green Business Certification – meet the third-party standards of the Alameda County Green Business Program, which addresses energy efficiency, water conservation, pollution prevention, and waste reduction.
  3. Work on B Corp Certification – build upon your environmental efforts through B Corp Certification, a national certification for companies that harness the power of business to solve social and environmental problems.
  4. Go beyond and blaze a trail for other triple-bottom line businesses – this is the new territory in which you join other companies that are breaking new ground in reimagining business for the 21st century.

It could be argued that business owners everywhere have access to this same sustainability progression. However, there are a few features that make the East Bay unique:

  1. Getting started – an abundance of resources exist here that facilitate the process of getting started in the greening process. Looking for free energy audits? Both Smart Lights and the BEST program serve Alameda County. Interested in recycling options? Stopwaste.org can assist with everything from setting up recycling programs to figuring out how to properly dispose of almost anything you can imagine. Would you like to network with other green business owners? Both the Sustainable Business Alliance and the Green Chamber of Commerce can facilitate that. The list of resources to help you go green that we have available here is quite extensive!
  2. Green Business Certification – the Alameda County Green Business Program is a robust program with over 500 certified businesses. The program sets clear standards for certification and has developed strong partnerships with utilities and municipalities throughout the county that support the program. In addition, certified businesses go through an audit process that ensures that their practices meet the program standards, which strengthens the credibility for this program over others that forgo confirmation of a company’s practices.
  3. B Corp Certification – while B Corps exist throughout the US and Canada, the East Bay is home to many B Corps, including Give Something Back, Green Retirement Plans, Numi Tea, Free Range Studios, Cutting Edge Capital, Sungevity, Wendel Rosen, and Scientific Certification Systems, to name just a few. Plus, the West Coast B Corp staff office is just across the Bay in San Francisco. The combination of a local office and numerous certified businesses results in an active community that can provide support to new B Corps.
  4. Go beyond the Bay Area is a hub of activity right now around sustainable business, social entrepreneurship, impact investing, clean tech, green building, progressive legislation, and numerous other factors that are paving the way towards new models for the socially and environmentally responsible businesses of the future. If any company is interested in pushing the boundaries of old business models and trying something new and innovative, this is the time and place to do it.

Do you own a business in the East Bay? Where are you in this progression?

 

Benefit Corporations and B Corps: The Latest Buzz #6

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

And, in case you missed it, here’s the piece that PBS did on B Corps – “Benefit Corporations Aim to Make Profit, Positive Impact.” It’s worth watching!

What are your thoughts on the latest B Corp news?

 

Benefit Corporations and B Corps: The Latest Buzz #5

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

  • Forbes turned the spotlight to the rise of the charitable for-profit entity, examining “two new types of corporations [that] have been created to address the goals of making money, attracting private investors and addressing societal concerns: the benefit corporation and L3C.”
  • B CorporationThe Wall Street Journal noted “That anything other than maximizing shareholder value should be considered in a company’s decision-making normally can open the door to investor suits”… Benefit Corporations, however, are now changing that.
  • Why do companies choose to become Certified B Corps? Context Travel explains their reasons and the benefits of becoming a B Corp. Renewable Choice Energy also recently became a certified B Corp. On their blog, they share their experience getting certified as a B Corp.
  • “B Corps are about changing (or rather growing) corporate laws, standards, systems, and cultures” – and in doing so, they’re driving a new ecology of commerce.
  • B Corp Open Neighborhood is bringing idea of local communication to the digital age, with a unique social media platform, a free-wifi initiative, and a group purchasing program for solar energy. Learn more about Open Neighborhood on Care2.
  • Though the B Corp certification is not intended for non-profits, have you ever been curious about what B Lab’s own B report would look like? Wait no longer. In the spirit of transparency, B Lab has released its own B report, impact assessment, and supplier list.

Finally, the CBS Evening News ran this piece about Benefit Corporations that focus on giving back:

What are your thoughts on the latest B Corp news?

Benefit Corporations and B Corps: The Latest Buzz #4

B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

  • California’s new Benefit Corporation legislation went into effect on Jan. 3, paving the way for more companies to maximize social good while turning a profit. In all, 12 companies registered as Benefit Corporations on the first day, with Patagonia leading the charge as B CorporationCalifornia’s first Benefit Corporation. KQED reported on Benefit Corporations, and even mainstream business publications took notice of the new law; Bloomberg examined the possible future of sustainable business law and the Economist noted that firms with benefits are part of a larger trend, with Britain and European countries already having or also developing new legal frameworks.
  • B Lab has set up a comprehensive Benefit Corporation Information Center that is a great resource for information about Benefit Corporations. It’s well worth checking out for businesses, attorneys, and directors interested in learning more about benefit corporations.
  • A great article on the Stanford Social Innovation Review explains why corporate structure matters and notes that Benefit Corporations represent “an opportunity to make a paradigm shift that harnesses the incredible power of companies to benefit society and the economy.”
  • The emergence of Benefit Corporations that incorporate a social or environmental mission into for-profit companies of course also blurs the traditional lines between for-profit and non-profit organizations. A short post on The Non-profit Quarterly asks, “But what does it [the Benefit Corporation structure] say about non-profits?” The American Bar Association noted that it could help non-profits deliver benefits by offering a new solution to the dilemma about whether to incorporate as a non-profit or for-profit. Nixon Peabody Law Firm provides a lengthy and detailed examination of Benefit Corporations, L3Cs, and the need to clearly understand the new legal alternatives for structuring business entities.
  • B Corp Warby Parker continues to make the news, this time with a write-up in Entrepreneur magazine about how this innovative eyeglass company secured venture capital (if you missed their Fast Company video, you can view it here.)
  • B Corps continue to grow in Canada. IMG  just became certified in December 2011, joining Dirtt and Bullfrog Power as Founding Canadian B Corporations.

Finally, our local NBC Bay Area spotlighted Give Something Back in its segment about Benefit Corporations:

Benefit Corporations and B Corps: The Latest Buzz #3

B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

  • The biggest story recently has been the news that NY became the 7th state to pass Benefit Corporation legislation! EvenB Corporation Forbes noted that NY is now a better state for business. Or, as one writer noted, Benefit Corporations are set to Occupy Wall Street.
  • A good post on Greenbiz.com explains the legal requirements for Benefit Corporations in California, including the reporting requirements and shareholder votes needed to convert to a Benefit Corporation.
  • Mike Hannigan of B Corp Give Something Back notes the macro-trends that are changing the face of corporate philanthropy, especially in the support systems that now exist for responsible businesses: business associations, investment capital, business professionals who support values-based businesses, and of course new legal structures such as Benefit Corporations. Taken together, it’s quite a potent force!
  • As Benefit Corporation legislation continues to spread across the country, at least one state is wondering if it will miss this opportunity: Will Nevada be left behind?
  • This Wall Street Journal post describes the differences among the three emerging legal structures for social entrepreneurs: L3Cs, Benefit Corporations, and Flexible-Purpose Corporations, with suggestions about which structure would be ideal for different types of companies.
  • Mashable has jumped into the fray as well, asking “Do they really indicate good companies?” This is an important question, especially since the article notes that “72% of Americans believe it is important to ‘buy from green companies.’”
  • B Corp Warby Parker was featured in a Fast Company video that is well worth watching. They have built giving back right into their business model: for every pair of glasses they sell, they gift a pair to someone who needs them but can’t afford them. The result in one year? 85,000 pairs of glasses to people around the world!

Finally, I’m happy to share the news that Cultivating Capital is now a certified B Corp as well! As a staunch supporter of B Corps, I am proud to be a part of a community committed to harnessing the power of business to solve social and environmental problems.

Benefit Corporations and B Corps: The Latest Buzz #2

B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: B Corporations

  • Everyone’s talking about the passing of Benefit Corporation legislation in California. The Capitol Weekly, the newspaper of California government and politics, recently announced that a “new breed of company” is coming to California.
  • The SF Gate also noted that “California can become a magnet for companies pursuing a triple bottom line,” especially since the Bay Area already has many socially-conscious companies.
  • Sustainable Industries features a good overview about the Benefit of Benefit Corporations, explaining what they are and noting that “triple bottom line businesses are getting legit.”
  • The emergence of Benefit Corporations of course has significant legal implications. This legal perspective explains the difference between Benefit Corporations and Flexible Purpose Corporations. Also, one of the attorneys who worked on Benefit Corporation legislation was recently interviewed by the Green Chamber of Commerce, and it’s well worth reading, which you can do here.
  • Two movements as powerful as B Corps and Occupy Wall Street can’t help but call for comparison, such as in this post by B Lab co-founder Andrew Kassoy, an analysis on the shared goals and different tactics of the two movements, and how B Corps are an alternative to big corporations (a post that previously appeared on this blog).
  • Did you know that there are B Corps in Canada? MaRS, which is “building Canada’s next generation of growth companies,” explains the B Corp Certification and a newspaper notes that a local company is one of only 20 B Corps in Canada.
  • The story of B Corp iContact, an email marketing and social media marketing company, was profiled in Time magazine – and it’s an inspiring account of the humble origins of a $50 million company.

Finally, for the first time in its 94-year history, Forbes magazine identified the top 30 social entrepreneurs. Guess who made the list? B Lab founders Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, plus B Corps New Leaf Paper, Gray Ghost Ventures, Freelancers Union, and Ignia. Congrats to all!