Benefit Corporations and B Corps: The Latest Buzz #5

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

  • Forbes turned the spotlight to the rise of the charitable for-profit entity, examining “two new types of corporations [that] have been created to address the goals of making money, attracting private investors and addressing societal concerns: the benefit corporation and L3C.”
  • B CorporationThe Wall Street Journal noted “That anything other than maximizing shareholder value should be considered in a company’s decision-making normally can open the door to investor suits”… Benefit Corporations, however, are now changing that.
  • Why do companies choose to become Certified B Corps? Context Travel explains their reasons and the benefits of becoming a B Corp. Renewable Choice Energy also recently became a certified B Corp. On their blog, they share their experience getting certified as a B Corp.
  • “B Corps are about changing (or rather growing) corporate laws, standards, systems, and cultures” – and in doing so, they’re driving a new ecology of commerce.
  • B Corp Open Neighborhood is bringing idea of local communication to the digital age, with a unique social media platform, a free-wifi initiative, and a group purchasing program for solar energy. Learn more about Open Neighborhood on Care2.
  • Though the B Corp certification is not intended for non-profits, have you ever been curious about what B Lab’s own B report would look like? Wait no longer. In the spirit of transparency, B Lab has released its own B report, impact assessment, and supplier list.

Finally, the CBS Evening News ran this piece about Benefit Corporations that focus on giving back:

What are your thoughts on the latest B Corp news?

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