Sustainability

Cultivating Capital is a Certified Green Business in Alameda County and a Certified B Corporation. Some of the things that have been done to incorporate triple bottom line (people, planet, profit) practices into Cultivating Capital include:

  • Green Business Certification: The Green Business Program sets standards for water conservation, energy efficiency, waste reduction, and pollution prevention. It operates in all nine Bay Area counties and was recently expanded into a state-wide program. Currently there are over 500 businesses certified in Alameda County.
  • B Corporation Certification: B Corps are a new type of corporation. Unlike the traditional corporation that gives priority only to financial profitability, B Corps actually use the power of business to address social and environmental problems.
  • LLC Filing & Legal Services: Worked with the Katovitch Law Group, a local Certified Green Business and B Corp in Oakland. We specified in the LLC operating agreement that due consideration would be given to the company’s effects on stakeholders and the environment. This ensures that the triple bottom line of “people, planet, and profit” is in the DNA of Cultivating Capital (it’s also the legal framework for B Corps).
  • Business Banking: Used Mechanics Bank, a local community bank. One of the most important decisions that any of us can make around sustainability is deciding where we put our money. We may want to create jobs in our local community and support local, green businesses, but if we then give our hard-earned money to big banks that do not act in the best interests of that community, we actually undermine our best efforts.
  • Business Cards: Printed through Greenerprinter, a local Certified Green Business and B Corp. Beyond using recycled paper, Greenerprinter has implemented progressive practices within the printing industry, and offers high-quality printing at competitive prices. [Full disclosure: I was the Sustainability and Marketing Manager at Greenerprinter prior to launching Cultivating Capital.]
  • Business Insurance: Use Avail Insurance, a local Certified Green Business based in Berkeley.
  • Office Space: Cultivating Capital is based at the Hub, a progressive co-working space that attracts people working on “solutions for a better world.” The Hub is located in the David Brower Center, a LEED certified building in Berkeley and itself a Certified Green Business in Alameda County.
  • Office Purchases: Most office supplies come from Alko Office Supply, a local, independent business in Berkeley just around the corner from the Brower Center.
  • Transportation: With the excellent public transit system that we have in the Bay Area, I rarely drive anymore. BART can usually get me anywhere I need to go. In addition to reducing emissions and avoiding the traffic congestion on Bay Area freeways, there’s the added benefit of being able to use the time in transit productively to get work done.
  • Giving back to the community: Currently I volunteer on the Board of the Sustainable Business Alliance.

It’s important to remember that what it means to be a sustainable business is still being defined: “Make my business sustainable” is not something that can just be checked off a list! Rather, it’s an ongoing, evolving process of continual improvement.

Parts of this list originally appeared as a blog post: Sustainability for One Small Business.

Would you like to learn about how your business can be more sustainable? Learn about our sustainability services.