Testimonials

“Carolina has truly committed herself to understanding my needs as her client. She is very thorough in her approach and the quality of her work is high. Carolina also is highly flexible, and she's a quick study who has offered high value to the relationship from the earliest stages in our collaboration."
~Pam Evans, Bay Area Green Business Program

“I hired Carolina to help me with a marketing plan for my business. The first thing I noticed is that Carolina is one of the best communicators I have ever met. Everything she says is clear, concise, and useful. The content of what she provided was extremely helpful and practical. The value of what I received far exceeded my expectations. I would strongly recommend Carolina because of her high level of professionalism.” ~Jenny Kassan, Cutting Edge Capital

“Carolina was tremendously helpful in guiding our collaborative through the thought processes to identify strategic areas of partnerships to strengthen our combined impact. She drew from us the right balance of long-term planning and near-term operational action items. I'm impressed with the caliber of her work and hope to have more occasions to work together!”
~Maikhanh Nguyen, Connect the Dots

"An urban farming group I belong to wrote a business plan for a contest we entered into. I asked Carolina to review the plan for us. The feedback we received from Carolina was simply invaluable. She took her time to review the entire plan carefully (it was quite long), and gave us constructive and objective critique exactly where we needed it most."
~Jonathan Gomwalk, Upinde Roots

Mission

The mission of Cultivating Capital is to help women business owners successfully manage the three capital resources that all businesses use – social, natural, and financial – to unleash the transformative power of women-owned businesses and bring us closer to a world that is socially just and ecologically beneficial.

“The deepest test of a 21st century business isn’t just whether it glitters, but whether it can create thick value, that endures, benefits, and multiplies: whether it matters.” ~Umair Haque

Cultivating Capital is a business consulting firm specializing in helping entrepreneurs and small business owners do the two things that all businesses will have to do to be successful in the 21st century: go green and market their businesses online.

My background involves both of these areas, and more:

I have management experience in both for-profit and non-profit organizations.
As an MBA in Sustainable Enterprise, I combine fundamental business skills with a deep understanding of sustainable business practices.
As a Green Business Consultant with the Bay Area Green Business Program, I work with small businesses in Alameda County that are implementing green initiatives.
As Associate Director at the Institute for Environmental Entrepreneurship, I work on triple-bottom line research and development and helped launch the website of the East Bay Environmental Network.
As a Board member of the Sustainable Business Alliance, I chair the Marketing Committee, coordinated our transition to a new website, and have just launched our social media profiles.
As a Sustainability and Marketing Manager for Greenerprinter, I implemented two national, reputable sustainability certifications (B Corporation and the Sustainable Green Printing Partnership), launched the company’s blog, Twitter, and Facebook profiles, and restructured the Google Adwords account.
As a Health & Safety Director with the American Red Cross, I didn’t do anything related to sustainability or marketing… but I did restructure the department, streamline operations, hire new staff, and launch new programs.

Plus, I have also voluntarily chosen to abide by the MBA Oath, by which I pledge to “create value responsibly and ethically” as a business leader.

Of course, I don’t spend all my time working on, thinking about, or reading and writing about green business and online marketing…just most of it. When I’m not working, I enjoy spending time with family and friends, heading to the park with my dogs, attending the symphony, playing chess, following the S.F. Giants, and otherwise pursuing a variety of other interests.

I invite you to learn more about how sustainability and online marketing services can help your business.

Carolina Miranda